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By late July 2016, Nintendo and Niantic’s Pokémon GO had been out for just three weeks, but it completely controlled global culture.

The middle segment of the trend lifecycle represents the brief window of dominance. Previously, a hit song or movie could dominate the cultural conversation for a summer. Today, a trending audio clip or meme format may only hold the public's attention for three to five days. cumperfection 16 07 28 grace harper dying wish best

July 2016 was completely dominated by the global phenomenon of Pokémon GO . By late July, the game reached its absolute peak cultural saturation, fundamentally changing mobile entertainment. By late July 2016, Nintendo and Niantic’s Pokémon

The internet was a different place in 2016, filled with "challenges" and new tech obsessions. Pokémon GO By late July 2016