What started as an online community has since grown into a full-fledged lifestyle and beauty empire. The sisters took their mission directly into the mainstream when they appeared on ABC's Shark Tank (Season 15, Episode 14) to pitch their line of products made specifically for redheads, by redheads. Their message was simple but revolutionary: for too long, redheads were an afterthought for beauty brands, but they were ready to be centered.
The "ginger pride" movement is flourishing into a major lifestyle movement that is here to stay. It's inclusive, it's vibrant, and it's only going to get bigger.
What started as an online community has since grown into a full-fledged lifestyle and beauty empire. The sisters took their mission directly into the mainstream when they appeared on ABC's Shark Tank (Season 15, Episode 14) to pitch their line of products made specifically for redheads, by redheads. Their message was simple but revolutionary: for too long, redheads were an afterthought for beauty brands, but they were ready to be centered.
The "ginger pride" movement is flourishing into a major lifestyle movement that is here to stay. It's inclusive, it's vibrant, and it's only going to get bigger.