Mieke was a vocal participant in CROSSMEDIA's shift toward more flexible work models. She was part of a pilot group that tested a 35-hour work week

In industry features, such as her profile in the Achtung! IMPACT career newsletter , Vochsen championed agency life. She emphasized that agency environments offer a shield against career stagnation, noting: "One of my wishes for my future job was never to get bored or trapped in an everyday rut. After years of agency life, I can say it is anything but boring. Every day I learn something new." Leadership at UNBOUND MEDIA

During her time at CROSSMEDIA, she advanced from a core Media Planner to a . In interviews detailing her career start, featured in industry platforms like Achtung! , Vochsen highlighted the core appeal of modern media planning:

However, entering a structured agency program can completely shift that perspective. For Vochsen, taking on a structured traineeship in media planning became a pivotal turning point. It proved that the variety inherent to agency portfolios is often the fastest way to beat corporate monotony and build a broad, technical skill set. From Trainee to Senior Consultant: The Crossmedia Era

In this scholarly piece, Vochsen set out to closely examine the phenomenon of influencers using communication theory and sociological approaches. The paper focuses on the dramaturgical theories of Erving Goffman and the field theory of Pierre Bourdieu. It aims to contrast the performative strategies of influencers with their actual influence within their respective fields. The article provides a theoretical foundation by reviewing the modern consumer as an interpretive being, the genesis of the internet, and the role of advertising. It ultimately seeks to offer a new basis for further research on the complex and rapidly evolving phenomenon of influencer marketing.

If Mieke is an artist, her practice becomes a metaphor for cultural repair. The column can juxtapose descriptions of tactile process (sanding metal, soldering joints, sewing found fabric) with theoretical reflection on reuse culture, sustainability, and aesthetics of imperfection (wabi-sabi, punk upcycling).

Following her schooling, Vochsen pursued higher education, ultimately graduating with a . Like many graduates, navigating the transition from academia to the professional world presented a crossroad.