Similarly, Viu's success with local Malay originals outperforming Korean titles on its platform signals a growing preference for local stories delivered with production values comparable to international content. The rise of regional streaming platforms has made it easier for Malaysian audiences to access high‑quality local productions alongside global hits, all in one interface.
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Traditional media companies, however, face real challenges. Media firms stuck with legacy systems are struggling in the digital age, with digital advertising now accounting for about 70% of industry ad spending — a share that continues to grow. The shift in advertising revenue from traditional TV to digital platforms has forced legacy broadcasters to rethink their business models, invest in streaming capabilities, and embrace new formats like shoppable videos and influencer collaborations. [Social Media Skits] ---> [Web Series / YouTube]
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Budak Malay entertainment content creators have tapped into this demand, producing content that is authentic, relatable, and entertaining. They have also leveraged social media platforms to reach a wider audience, using platforms such as YouTube, TikTok, and Instagram to share their content.