The coverage turned into a referendum on Bollywood. channels dropped movie reviews entirely for six months to focus on "Mail Today leaked emails," "Rhea Chakraborty's chats," and "SSR's sister's medical allegations."

The digital frenzy showed no signs of slowing. After Royal Challengers Bengaluru's IPL 2026 victory, an alleged MMS involving Bollywood actress began circulating. The clip claimed to be an Instagram story posted by the actress containing inappropriate audio. However, fact-checkers found no verified evidence supporting this claim.