Live vlogs and high-production photoshoots capture the peak of celebrations like Holi, Navratri, and Durga Puja. 3. Strategies for Content Creators and Brands
For lifestyle content, do not just focus on the recipe. Focus on the ritual of The Tiffin . Millions of men and children carry these stackable steel containers to work and school. The unboxing of a Tiffin at lunch is an emotional event. Was it the leftover Bhindi from last night? Did Ammi pack an extra Achar ? This is relatable, high-engagement content.
: Cover the resurgence of handloom fabrics like Khadi, Ikat, and Banarasi silk.
