Historically, hotel marketing relied on commercial agencies with heavy equipment and massive budgets. The emergence of high-performing mobile camera technology and algorithmic social media feeds changed the dynamic completely. Today, major hospitality groups, including the MHL Hotel Collection and Choice Hotel Group , aggressively hire dedicated visual creators to manage multi-account social media operations.
A career as a hotel video content creator is often romanticized as a perpetual vacation, but it is a multifaceted business requiring a diverse skillset. Professionals like Jenny Blighe operate as full-service digital agencies packed into a single person or a small production crew. 1. Technical Production Skills manyvids jenny blighe hotel california bj meetup work