Several key factors underpin this Asian media ascendancy. First, have been the great equalizer. Netflix, Disney+, and regional players like Viki and iQIYI have made content accessible instantly, with professional subtitles, eliminating the need for physical media or pirated fan-subs. The algorithm's "you might also like" function seamlessly blends a Korean drama next to a British period piece, normalizing cross-cultural consumption.
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2026 Media & Entertainment Industry Outlook | Deloitte Insights Several key factors underpin this Asian media ascendancy
Japanese gaming intellectual properties (IPs) from Nintendo, Sony, and Capcom form a foundational pillar of global youth culture. C-Dramas and Donghua (China) The algorithm's "you might also like" function seamlessly
For content buyers across Asia, scripted television series remain the top acquisition priority, with 72% of surveyed buyers identifying the genre as a strategic focus. Movies follow at 64%, alongside animation at 56%. However, escalating licensing costs — reaching up to $900,000 per episode for premium Korean titles — are prompting buyers to reassess portfolio priorities. Platforms are increasingly diversifying with lower-cost acquisitions and alternative formats that deliver stronger cost-to-value efficiencies.