: Social media users regularly mobilize massive online boycotts against big-budget films featuring established film dynasties. Substance Abuse and High-Profile Raids

The archetype for all subsequent scandals is the . In November of that year, a 2.37-minute video recorded on a Nokia 6600 smartphone was shared via early MMS technology. It showed two 17-year-old students in a sexual act on school grounds. The video went viral in a pre-social media era, spreading from phone to phone and eventually being listed for auction on eBay India (then Bazee.com).

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