The video sparked fierce debates across music blogs and cultural commentary sites, dividing audiences into three distinct camps. 1. The Marketing Purists
: Three young women took turns stripping completely naked, walking down the street in broad daylight, and lip-syncing to the track.
Much of the entertainment value comes from the genuine, unscripted reactions of Parisian pedestrians, which ranged from shock to amusement.
While the video appeared to show total nudity on a public street, the production required clever filmmaking tricks to avoid immediate arrest by French police:
The entire video was shot in a single continuous take.