This lack of a central point of reference is, in itself, the first major insight. The "viral video" may be a misnomer; instead, the phenomenon is rooted in the cumulative effect of a person's content over time.
A significant portion of the discourse focused on deconstructing the video itself. Users analyzed the timeline, the setting, and the intent behind the captured moments, attempting to piece together the narrative preceding the recording.
We have put together two case studies for you that show how BetterPoints behaviour change programmes are more than paying for themselves, delivering high value and real change for local authorities in both public health and active/sustainable travel.
