Dutch Bros Coffee is known not just for its high-energy, friendly baristas and delicious coffee, but also for its unique company culture. Often referred to as a family rather than just a workplace, the serves as a guide to maintaining this vibrant atmosphere while adhering to professional standards.
The most famous section of the handbook is not about espresso ratios, but about "Third Place Energy." Dutch Bros explicitly forbids "neutral face." According to the company’s internal training materials, employees are required to maintain a "high-energy, authentic connection" even when the point-of-sale system crashes. dutch bros employee handbook top
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Practical tip: Keep your availability current and communicate shift swap requests early; document approvals in writing. This public link is valid for 7 days
Personal phones must remain in designated break areas or lockers. Checking phones on the line is a distraction that compromises safety and speed.
This transparency regarding promotion is a key retention tool outlined in their operational guidelines.
This is the ultimate differentiator for the brand. Broistas are expected to display genuine positivity, make eye contact, and engage in meaningful, upbeat conversations with every customer. 2. Dress Code and Personal Appearance Guidelines