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The answer lies in the 1950s and 60s. Unlike the masala entertainers of the North, early Malayalam cinema was heavily rooted in literature and realism. While this was artistically fulfilling, the masses craved escapism. Enter Bollywood.

Iconic films like Dil Se.. showcased the lush landscapes and unique culture of Kerala, making it a dream destination for Bollywood audiences. www kerala mallu masala com

Kerala's cuisine is characterized by its liberal use of coconut, spices, and herbs. The state's geographical location, with its vast coastline and rich biodiversity, has played a significant role in shaping its culinary traditions. The use of spices, in particular, is an integral part of Kerala's cooking, with a focus on fresh, aromatic, and flavorful ingredients. The state's famous masalas, with their unique blends of spices, have become an essential component of Kerala's culinary identity. The answer lies in the 1950s and 60s