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: A growing movement toward upcycling and thrifted "eclectic" styles, particularly among students at major fashion hubs like FIT in New York City . Popular Brands for College Students Brand Category Top Brands Mentioned Everyday Basics Brandy Melville, Zara , American Eagle Athleisure Lululemon , CRZ Yoga , Under Armour Trendy/Going Out White Fox , Princess Polly , Garage Denim & Classics Levi's (especially 501 shorts), Hollister Content Creators & Resources

School spirit is a massive component of college fashion. Game day outfits have evolved far beyond basic oversized jerseys.