Collection M -- Ullu Unrated Web Series

The digital entertainment sector in India has experienced a massive shift, driven by the rise of niche Over-The-Top (OTT) platforms catering to specific audience segments. Among these, has established a significant footprint by focusing heavily on bold, adult-themed, and unrated dramas. A prime example of this content curation strategy is the "Collection M" initiative , which functions as a premium compilation showcasing the platform's most popular unrated web series.

: Download the Ullu Android/iOS app or access their desktop website. Collection M -- Ullu Unrated Web Series

The National Commission for Protection of Child Rights (NCPCR) had flagged ULLU and ALTT in July–August 2024 based on multiple public grievances about the kind of content being hosted on these sites and apps. Government officials noted that the content included "sexual innuendos, and in some cases, long portions of sexually explicit scenes involving nudity, thereby being pornographic in nature". MIB advisor Kanchan Gupta stated that there was "hardly any storyline or scenes, only vulgarity". The digital entertainment sector in India has experienced