Indian culture, one of the world’s oldest continuous civilizations, has undergone significant transformation in its representation and consumption through lifestyle content. This paper examines the evolution of Indian culture and lifestyle content—from traditional oral and print media to contemporary digital platforms. It explores key cultural pillars (family, festivals, food, fashion, and faith) and analyzes how globalization, social media, and OTT platforms have reshaped the production and perception of Indian lifestyles. The paper also investigates the dichotomy between urban and rural representations, the rise of influencer culture, and the challenges of authenticity versus commercialization. Findings suggest that while digital content democratizes cultural expression, it also risks homogenizing diverse regional identities. The paper concludes with recommendations for preserving cultural nuance in lifestyle content creation.
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Who is your ? (e.g., Global viewers, Indian youth, NRIs) What specific length or word count do you need? Indian culture, one of the world’s oldest continuous
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