Ben Settle - Email Players 1 - 15 Repack (2025)

Today, a quick scan of secondary marketplaces like eBay shows the tremendous value of these artifacts. Single issues from the early 2010s, such as the May 2013 edition, are listed for significant prices, while bulk packs and the "Legacy Series" books (which compile some of the rules from those early issues) are highly sought after by copywriters and marketers who missed the initial run.

Before #1, Settle was known for the "Settle Sizzle"—using a shared enemy to create us-vs.-them bonding. But these early issues codify the strategy. In issue #3, he dissects how a chiropractor used “Big Pharma” as an enemy to boost open rates by 300%. In #7, he reveals why most “hate mail” is actually a sign you’ve found a profitable enemy. Ben Settle - Email Players 1 - 15

Like the famous sitcom, your emails should essentially be "about nothing." They do not need to be monumental industry updates; they just need to be a daily habit for the reader. Today, a quick scan of secondary marketplaces like