The rollout for Street King Immortal was aggressive, yielding several high-profile singles that gave fans a taste of what the zipped album files would have contained.

50 explained that the versions of the songs he recorded in 2012 and subsequent years were tied to a specific time and sound. Rather than releasing an outdated or heavily altered project, he chose to cancel the album entirely, choosing to release new, standalone musical projects attached to his television empire (like the Power universe and BMF ). The Legacy of a Phantom Album

50 Cent’s "Street King Immortal" (2012): The Myth, The Leaks, and The Lost Album

The album's delay and its slow build-up generated significant anticipation among fans and within the hip-hop community.