For decades, media consumption followed a strict, linear schedule. Audiences gathered around physical television sets or radios at specific hours to catch their favorite programs.
The most prominent example is the Korean Wave (Hallyu). Squid Game remains Netflix’s biggest series launch ever. K-Pop (BTS, Blackpink) sells out stadiums in English-speaking countries. This proves that subtitles and cultural specificity are no longer barriers to entry; they are drawcards. Audiences are hungry for authentic foreign perspectives rather than homogenized Western content.