Horses and dogs are often paired in media to highlight themes of loyalty and companionship.

Nintendogs revolutionized the virtual pet industry on the Nintendo DS. In narrative games like Fallout 4 (Dogmeat) and The Last of Us Part II , canine companions assist in combat, tracking, and emotional storytelling. The Social Media Revolution

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Budweiser doubled down on this formula in 2015 with the follow-up “Lost Dog,” where the Clydesdales help their canine friend, and again in 2022 with “A Clydesdale’s Journey,” which showed a dog named Eddie lovingly supporting the healing journey of a horse named Stan. The latter’s storyline, focusing on the dog as a source of strength and comfort for the horse, struck a chord with viewers in a post-pandemic world, earning over 1.3 million views and generating praise for showcasing the most supportive of partnerships.