The stores expanded past music to sell DVDs, VHS tapes, video games, books, comic books, and merchandise.
At its peak, major flagship stores in Times Square (New York), the Champs-Élysées (Paris), and Tokyo were tourist destinations. They influenced billboard charts and dictated what movies and games trended globally. Expanding Across the Media Landscape virgin video xxxteens
The foundation of Virgin’s entertainment empire began in 1972 with the founding of Virgin Records. Operating as an independent record label, Virgin quickly became synonymous with counterculture and musical innovation. The label's first major release, Mike Oldfield’s Tubular Bells , became an international sensation and the iconic soundtrack to the horror film The Exorcist . This success provided the financial foundation for Virgin to take massive creative risks. The stores expanded past music to sell DVDs,