Social Better: Tamilblasters

Some consumers view downloading from large corporations as a form of justified resistance against perceived greed. Research shows that "consumers who use pirated products originally produced by a large corporation are viewed as 'Robin Hoods'". Under certain conditions, some even consider piracy more socially desirable than purchasing the original product.

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The social reach of TamilBlasters has a profound effect on the South Indian film industry. Some consumers view downloading from large corporations as